Adapting marketing strategies to the changing patterns of consumer behaviour

Adapting marketing strategies to the changing patterns of consumer behaviour

They’re back: in every state and territory in Australia, bar Victoria, consumer foot traffic in key shopping centres and prime retail precincts is reportedly at around 86 per cent of the levels recorded in March, immediately prior to the declaration of …

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What is rebadging and why do car brands do it?

What is rebadging and why do car brands do it?

Car companies will often share engines, platforms and technology across brands, but sometimes whole vehicles …

The trials of Elizabeth Taylor

The trials of Elizabeth Taylor

Williamstown amateur historian Barb McNeill is Star Weekly’s history columnist. This week she tells the …

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