Pacsun Expands Its Cultural Presence, Merging Fashion and Music Through the Rolling Loud California 2025 Livestream

Connecting the Next Generation to Music Through Immersive Livestream Experiences and Creator CollaborationLOS ANGELES, March 24, 2025 /PRNewswire/ — Pacsun continued to cement its role in music and youth culture this past weekend with exclusive content across the Rolling Loud California 2025 Livestream at Rolling Loud California 2025, which included performances by A$AP Rocky, Peso Pluma, and Playboi Carti – meeting fans in the spaces that inspire them. At Rolling Loud California 2025, Pacsun created livestream content that engaged its community through exclusive access, delivering an experience that blended fashion and music throughout the Rolling Loud California 2025 Livestream that was hosted on YouTube, Twitch and TikTok. The brand curated a VIP gifting suite backstage, offering artists and talent a place to connect while capturing content for the Rolling Loud California 2025 Livestream that brought audiences closer to the action. Partnering with TikTok creators, Pacsun extended the festival’s reach beyond the venue, offering live streams, artist interviews, and real-time updates that resonated across digital platforms.Many artists and streamers stopped by the backstage livestream activation, including BossMan Dlow, N3on, 1900Rugrat, Lazer Dim 700, Cash Cobain, Xavier Wulf, Tiacorine, Lay Bankz, Jordan Adetunji, Hurricane Wisdom, Luh Tyler, DC The Don, DJ Five Venoms, Skaiwater, Stunna Girl, Annabelle Kline, Speedy Morman, DoKnow, and Rolling Loud Co-Founders, Tariq Cherif and Matt Zingler.As part of its festival-driven initiatives in creating a memorable livestream, Pacsun collaborated with notable influencers and content creators for the livestream, including Shea Durazzo and Colin Cox, who shared their unique Rolling Loud perspectives, amplifying the brand’s presence online.In addition to the backstage livestream activation, Pacsun gifted livestream viewers the exclusive Pacsun x Rolling Loud t-shirt, hats and tote bags as well as Pacsun denim multiple times throughout the …Full story available on Benzinga.com
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